Tuesday, May 18, 2010

Target is reinventing its consumer electronics department

Target is reinventing its consumer electronics and videogame department across its US stores, with a new open layout that will provide a “convenient, enjoyable shopping experience, ensuring guests can easily access the information and products they want”. The majority of Target stores will have the new electronics layout completed by June 2010. As part of the transformation, the videogame section is being expanded by 30% revealing a large, open guest friendly format that will include new product-accessible fixtures organised by platform and game genres. Additionally, a majority of stores will be further enhanced with videogame Learning Centers and Trial Stations.

Target’s new video game Learning Centers will feature a 40” high definition touch screen where guests can read reviews, learn about game features, sort by ESRB ratings, view instore price and inventory, receive recommendations on best sellers, or page a team member for assistance. The stations also allow customers to try out titles before they buy. “Target is committed to creating an intuitive and easy shopping experience for our guests,” said Mark Schindele, Senior Vice President. “The electronics and video game reinvention was designed with the wants and needs of our guests as our top priority. They’ve asked for additional product diversity and better access to games and information, and our new layout offers them just that.”

In addition to an expanded video game footprint, Target is making improvements and additions in the TV, camera and camcorder sections of the electronics department that will add to and enhance its current product offerings while making the selection process even easier. An improved TV wall will offer a more realistic in-home presentation and a better way for guests to compare picture quality across brands. Clear signage highlighting product features is being integrated within the overall display, and key accessories can be found at the base of the TV wall so that guests can easily find everything they need to enjoy their new purchase.

Posted via email from Digital Anthropology

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