Monday, October 25, 2010

New York Times has fewer print readers than Twitter followers

New York Times has fewer print readers than Twitter followers

New York TimesAs we reported a couple of days ago the New York Times Company is celebrating an increase in traffic to one of its newspaper websites since the introduction of a paywall in August. Which bodes well for the success of the paywall planned for its flagship title.

Not so good for its print circulation figures is the news that more people are following the New York Times on Twitter than are actually buying the paper.

A study by Journalistics has ranked the top 25 US newspapers by Twitter followers. They looked at the primary Twitter account rather than combining several accounts run by the paper or any star reporter’s personal account.

The last set of figures released, on 31st March 2010, put the New York Times’ print circulation at 951,063 and reports this week say revenue from circulation is in decline.

However, with 2.6 million followers, the paper’s Twitter account is a roaring success. Particularly when you compare it to its rivals. It’s well ahead of the Chicago Tribune on 845,000 and the Wall Street Journal on 464,591.

So what does this tell us? That New Yorkers are into social media. That people around the world are interested in their stories. That they provide a steady stream of links to quality content.

Interestingly if you look at their website they don’t push Twitter at all; there’s nowt but the usual social bookmarking tools at the bottom of each article whereas Facebook is given a prominent top-right spot on the homepage.

So how do UK newspapers square up? Let’s use the same format of looking only at the primary Twitter account rather than the combined total of accounts to avoid distorting the figures; Caitlin Moran and India Knight of The Times have around 70k followers between them and The Guardian has more Twitter accounts than you could eat.

Here’s how the newspapers rank today in terms of Twitter followers.

Financial Times: 214,925

Telegraph News: 20,844

The Indy News: 15,229

The Guardian: 14,118 (this is their primary account, although Guardian news has 94,718)

The Times Live: 13,184

Daily Mail Online: 9,913

Telegraph: 6,816

The Sun News: 4,529

Daily Mirror: 3843

So the Financial Times comes out on top. But with not quite enough Twitter followers to beat its circulation figures of 390,227. Not just yet.

Posted via email from Digital Anthropology

Wednesday, July 7, 2010

Wednesday, June 30, 2010

Wednesday, June 16, 2010

Keep the funny but put something behind it of value

“Marketers believe that they are in the propaganda and persuasion business. This worldview has them fixated on manipulating words and doing things right―right message, right name, right medium, right slogan, et al.―blinding them to the most important marketing question: Are we doing the right things?”

“You are not in the propaganda and mind manipulation business; you're in the innovation and happiness business. Follow the lead of Apple and Zappos. Resist the cognitive pull of communication and persuasion on your strategic thinking and do something meaningfully different that adds value to people's lives. You'll be happily surprised by the reaction, and by the results.” Tom Asacker

Posted via email from Digital Anthropology

Monday, May 24, 2010

Friday, May 21, 2010

Best Google Home Page Ever, I think, I've only been here twice

Check out this website I found at

Posted via web from Digital Anthropology

Facebook and Others Caught Sending User Data to Advertisers

Facebook and Others Caught Sending User Data to Advertisers

The Wall Street Journal is reporting on what could be a major scandal brewing for Facebook, MySpace and other social networks: despite assurances to the contrary, the sites have apparently been sending personal and identifiable information about users to their advertisers without consent.

Large advertising companies including Google’s DoubleClick and Yahoo’s Right Media were identified as having received information including usernames or ID numbers that could be traced back to individual profiles as users clicked on ads. The data could potentially be used to look up personal information about the user, including real name, age, occupation, location, and anything else made public on the profile. Both of the aforementioned companies denied being aware of the “extra” data they were receiving and claim they have not made use of it.

The WSJ goes on to report that since raising questions about the practice with Facebook (Facebook) and MySpace (MySpace), both companies have since rewritten at least some of the code that allowed transmission of identifiable data. Beyond those two companies, LiveJournal, Hi5 (Hi5), Xanga (Xanga) and Digg (Digg) made the list of sites identified as sending identifiable information back to advertisers when a user clicked on individual ads.

The Journal found that Facebook went farther than most in sharing identifiable data, by sending the username of the person clicking the ad as well as the username of the profile they were viewing at the time. This news could hardly come at a worse time for Facebook, a company that currently faces a privacy backlash potent enough to make the cover of Time Magazine this month.

Outside of Facebook, the other companies named in the article maintain the data they send to advertisers contains the user ID of the profile a user is visiting when they click on an ad, and not the user ID of the visitor themselves. Both Google and Yahoo made strong statements refuting the idea that they would ever make use of any such personally identifiable data. Yahoo VP of global policy Anne Toth said of the allegations, “We prohibit clients from sending personally identifiable information to us. We have told them. ‘We don’t want it. You shouldn’t be sending it to us. If it happens to be there, we are not looking for it.’”

What do you think: is this another privacy-related stain on Facebook as well as other social networks, or much ado about nothing?

Posted via web from Digital Anthropology

Tuesday, May 18, 2010

Target is reinventing its consumer electronics department

Target is reinventing its consumer electronics and videogame department across its US stores, with a new open layout that will provide a “convenient, enjoyable shopping experience, ensuring guests can easily access the information and products they want”. The majority of Target stores will have the new electronics layout completed by June 2010. As part of the transformation, the videogame section is being expanded by 30% revealing a large, open guest friendly format that will include new product-accessible fixtures organised by platform and game genres. Additionally, a majority of stores will be further enhanced with videogame Learning Centers and Trial Stations.

Target’s new video game Learning Centers will feature a 40” high definition touch screen where guests can read reviews, learn about game features, sort by ESRB ratings, view instore price and inventory, receive recommendations on best sellers, or page a team member for assistance. The stations also allow customers to try out titles before they buy. “Target is committed to creating an intuitive and easy shopping experience for our guests,” said Mark Schindele, Senior Vice President. “The electronics and video game reinvention was designed with the wants and needs of our guests as our top priority. They’ve asked for additional product diversity and better access to games and information, and our new layout offers them just that.”

In addition to an expanded video game footprint, Target is making improvements and additions in the TV, camera and camcorder sections of the electronics department that will add to and enhance its current product offerings while making the selection process even easier. An improved TV wall will offer a more realistic in-home presentation and a better way for guests to compare picture quality across brands. Clear signage highlighting product features is being integrated within the overall display, and key accessories can be found at the base of the TV wall so that guests can easily find everything they need to enjoy their new purchase.

Posted via email from Digital Anthropology

Monday, May 17, 2010

Robot Priest Marries Couple in Japan

Robot Priest Marries Couple in Japan [VIDEO]

Procedurally, the ceremony of marriage is a very linear affair. The priest says some things, then the groom and bride say some things, kisses are exchanged, and the couple is married.

Is it odd, then, that Satoko Inoue and Tomohiro Shibata decided to employ a robot called i-Fairy to marry them? Now, perhaps; but in a couple of years, especially in Japan which is already home to 800,000 industrial robots, it might become a regular occurrence.

The bride, Inoue, works for Kokoro Ltd, the company that makes the i-Fairy, a robot usually employed as a museum guide. The husband, Shibata, was a client of the company, so in a way, the robot brought them together. “It’s true that robots are what caused us to first begin going out, and as suggested by my wife, we decided that we wanted to try this sort of wedding,” Shibata said.

All it took was new software, and the robot presided over the marriage without problems, as you can see in the video below. So much for robots not understanding the meaning of love.

Posted via web from Digital Anthropology