'); } } ); });
Jung von Matt just invented flyvertising. At the recent Frankfurt book convention they attached banners to 200 flies and set them loose to do their jobs as miniature sky ads around the convention center. In German, it's called a Fliegenbanner. Fliegenbanner, what a silly word.
No flies were harmed during this stunt. But a lot of people laughed.
The weight of the banner itself, attached with a string and some sticky stuff that allowed it to eventually fall off without harming the fly, was so that the fly could fly with it, but not very high and they kept landing on visitors. Do flies get short of breath?-->Credits:
Ad agency: Jung von Matt4.15Your rating: None Average: 4.2 (3 votes)
Friday, October 30, 2009
How many of these iPhone apps are actually quality and useful?
How many are downloaded once and never run again?
Are these people talking specifically about apps or games, or apps AND games?
Is there a point in bragging about having 8 bazillion apps when you can only run one of them at a time anyway? And lastly:
How many apps do you actually use on a regular basis?
Thursday, October 29, 2009
Wednesday, October 28, 2009
Good thing Garmin is starting to get into the mobile phone market but will they be able to perform on the same level as the iPhone and Android phones?
Me thinks not.....
Tuesday, October 27, 2009
Friday, October 23, 2009
DirecTV's Chris Farley spot just feels wrong
I've generally been a fan of the DirecTV ads by Deutsch with the actors breaking character from classic TV and movie scenes to deliver the pitch. But the series has gotten dicey with the introduction of dead celebs into the mix. Last October, we had the spot with with Craig T. Nelson and Heather O'Rourke from Poltergeist, which was unfortunate, given that O'Rourke (who played Carol Anne) died tragically in 1988 at age 12. Now, a year later (hey, Halloween's coming up again), we get this Tommy Boy homage, with Chris Farley and David Spade. Farley, of course, died of a drug overdose in 1997. The whole dead-celebs thing is a gray area in advertising. Sometimes it seems less off-putting than other times. But you know there's an issue when an ad finishes and you hear audible groans from around the room.
—Posted by Tim Nudd
Do you think they went too far?
I don't think so.
The Weather Channel, already working to expand beyond rain reports and beach forecasts, has decided to start airing movies on Friday nights. The first selection is an obvious one: The Perfect Storm with George Clooney and Mark Wahlberg, coming Oct. 30. Later, expect to see the documentary March of the Penguins, the thriller Deep Blue Sea and the snow-bound horror flick Misery. Not sure yet where this idea hits on the Richter scale (is it the meteorological equivalent of MTV dumping music videos?), but the area's fertile if the network keeps steering in this direction. There are boatloads of disaster-porn choices, like Twister, Poseidon, Waterworld, The Day After Tomorrow and the upcoming 2012 (basically anything Roland Emmerich ever shoots). A little something for the kids: Ice Age, Ponyo and Cloudy with a Chance of Meatballs. Classics like Singin' in the Rain and The Wizard of Oz. The list is endless, especially when you count all those global-warming shockumentaries from the past few years. Depends on how far the Weather Channel wants to stretch the definition.
I like the diversification move here as long as they stay true to their roots (insert cough...MTV)
It keeps going and going.........Game changer
Of course, there is a real danger the automaker will miss many prospects using only one narrowly targeted marketing tool. But Tim Ellis, Volkwagen of America's VP-marketing, maintains it is a highly targeted strategy to directly reach the GTI customer, a tech-savvy, social-media activist who spends time on mobile devices, most often iPhones. "It's a homerun in terms of the demo overlap," said Nihal Mehta, CEO of local-search and networking app Buzzd.
In five years this will be a highly targeted approach for a majority of the population. Watch out traditional media
Thursday, October 22, 2009
Some of the most forward thinking companies like IDEO have invested in hiring anthropologists, people who combine an intuitive curiosity with a learned skill for observation and pattern detection. These anthropologists come from all backgrounds, and the really good ones have developed methods and toolboxes for capturing behaviors in the hopes of uncovering the insights they are looking for.
Today, a big part of that toolbox has become the Web, which lowers the bar for curious people who can detect patterns but perhaps haven’t earned their formal degrees in the social sciences or have the experience of recording hours of behavior via A/V equipment. But there is a catch. You have to be willing to investigate, spend time in the virtual communities—you have to participate to some extent and you have to develop your own system for capturing data whether it be tagging via delicious, favoriting links or archiving media.
The big shift is that the new kind of “digital ethnography” I’m describing is there for those willing to do what it takes to uncover those insights. No special degree or professional recording equipment required. I’m fairly certain some company out there is going to tap into this idea of “direct engagement”—live interactions with real breathing people enabled by digital technology. Could be video, text, audio or a combination of all three. But I’m fairly certain that the small percentage of people who are experiencing it through networks such as Twitter are acting as collective canaries in coalmines signaling a desire for more live human connectivity vs. artificial intelligence.
Wednesday, October 21, 2009
If you roll over out of fear, you are handing the other person the keys to your ball sack to put it bluntly. If you're submissive and bend over all the time, you will never earn the respect of the aggressor. But if you stand up, pull your head out of your ass and fight for your ideas, you will become a peer rather than a spineless speck of wasted space easily slapped down by the aggressor...who in most cases is a giant dickhead and needs to be properly put in their place anyway.
So consider your new-found bravery and confidence a strategy unto itself: to eradicate the world of pontificating fucktards (as George loves to say) with false senses of superiority.
It's not about the technology. It's about ideas. As an industry, many of us are overly caught up with the available bells and whistles we have at our disposal and we rush in just because they are cool. We forget the most important point of advertising. Aside from it's primary purpose of helping brands sell stuff, it's about the idea. The Big Idea as Phil Dussenberry (not Donny Deutsch) always said. Once you have the right idea, everything else is easy.
Tuesday, October 20, 2009
Thousands of other filmmakers and writers around the country are operating with the same loose standards, racing to produce the 4,000 videos and articles that Demand Media publishes every day. The company’s ambitions are so enormous as to be almost surreal: to predict any question anyone might ask and generate an answer that will show up at the top of Google’s search results. To get there, Demand is using an army of Muñoz- Donosos to feverishly crank out articles and videos. They shoot slapdash instructional videos with titles like “How To Draw a Greek Helmet” and “Dog Whistle Training Techniques.” They write guides about lunch meat safety and nonprofit administration. They pump out an endless stream of bulleted lists and tutorials about the most esoteric of subjects.
Plenty of other companies — About.com, Mahalo, Answers.com — have tried to corner the market in arcane online advice. But none has gone about it as aggressively, scientifically, and single-mindedly as Demand. Pieces are not dreamed up by trained editors nor commissioned based on submitted questions. Instead they are assigned by an algorithm, which mines nearly a terabyte of search data, Internet traffic patterns, and keyword rates to determine what users want to know and how much advertisers will pay to appear next to the answers.
The process is automatic, random, and endless, a Stirling engine fueled by the world’s unceasing desire to know how to grow avocado trees from pits or how to throw an Atlanta Braves-themed birthday party. It is a database of human needs, and if you haven’t stumbled on a Demand video or article yet, you soon will. By next summer, according to founder and CEO Richard Rosenblatt, Demand will be publishing 1 million items a month, the equivalent of four English-language Wikipedias a year. Demand is already one of the largest suppliers of content to YouTube, where its 170,000 videos make up more than twice the content of CBS, the Associated Press, Al Jazeera English, Universal Music Group, CollegeHumor, and Soulja Boy combined. Demand also posts its material to its network of 45 B-list sites — ranging from eHow and Livestrong.com to the little-known doggy-photo site TheDailyPuppy.com — that manage to pull in more traffic than ESPN, NBC Universal, and Time Warner’s online properties (excluding AOL) put together. To appreciate the impact Demand is poised to have on the Web, imagine a classroom where one kid raises his hand after every question and screams out the answer. He may not be smart or even right, but he makes it difficult to hear anybody else.
The result is a factory stamping out moneymaking content. “I call them the Henry Ford of online video,” says Jordan Hoffner, director of content partnerships at YouTube. Media companies like The Atlanta Journal-Constitution, AOL, and USA Today have either hired Demand or studied its innovations. This year, the privately held Demand is expected to bring in about $200 million in revenue; its most recent round of financing by blue-chip investors valued the company at $1 billion.
In this industrial model of content creation, Muñoz-Donoso is working the conveyor belt — being paid very little for cranking out an endless supply of material. He admits that the results are not particularly rewarding, but work is work, and Demand’s is steady and pays on time. Plus, he says, “this is the future.” He has shot more than 40,000 videos for Demand, filming yo-yo whizzes, pole dancers, and fly fishermen. But ask him to pick a favorite and he’s stumped. “I can’t really remember most of them,” he says.
In an era overwhelmed by FlickrYouTubeWikipedia-BloggerFacebookTwitter-borne logorrhea, it’s hard to argue that the world needs another massive online content company. But what Demand has realized is that the Internet gets only half of the simplest economic formula right: It has the supply part down but ignores demand. Give a million monkeys a million WordPress accounts and you still might never get a seven-point tutorial on how to keep wasps away from a swimming pool. Yet that’s what people want to know. Ask Byron Reese.