Friday, October 30, 2009

A sad day for the advertising industry when....Banners on house flies (for real)

Jung von Matt just invented flyvertising. At the recent Frankfurt book convention they attached banners to 200 flies and set them loose to do their jobs as miniature sky ads around the convention center. In German, it's called a Fliegenbanner. Fliegenbanner, what a silly word.

No flies were harmed during this stunt. But a lot of people laughed.

The weight of the banner itself, attached with a string and some sticky stuff that allowed it to eventually fall off without harming the fly, was so that the fly could fly with it, but not very high and they kept landing on visitors. Do flies get short of breath?


Client: Eichborn
Ad agency: Jung von Matt

'); } } ); });

Your rating: None Average: 4.2 (3 votes)

Posted via web from Digital Anthropology

Do numbers matter in the app market?

How many of these iPhone apps are actually quality and useful?

How many are downloaded once and never run again?

Are these people talking specifically about apps or games, or apps AND games?

Is there a point in bragging about having 8 bazillion apps when you can only run one of them at a time anyway?  And lastly:

How many apps do you actually use on a regular basis?

Posted via web from Digital Anthropology

Thursday, October 29, 2009

Walmart crumbles another industry: Caskets

Throughout its history, Walmart has been disruptive to a number of industries, from local retailers to grocery stores. Now, you can add funeral homes to the list. The company’s website has started selling several models of caskets, starting at $999.

Walmart is not the first major retailer to offer caskets online, but its branding and reach certainly makes it a force to be reckoned with in the world of family run funeral homes (though many funeral homes are now part of big chains too).

According to the AP, federal law mandates that funeral homes accept caskets from third-parties, so unless they want to match Walmart, price conscious consumers shouldn’t have any issues if they want to use the retailer. On the other hand, ordering a casket from Walmart does seem a bit impersonal. But, if you simply want to save a few dollars at the end, well, now you can.

Posted via email from Digital Anthropology

Wednesday, October 28, 2009

Death of the stand alone GPS? Me thinks so......

Good thing Garmin is starting to get into the mobile phone market but will they be able to perform on the same level as the iPhone and Android phones?
Me thinks not.....

Posted via web from Digital Anthropology

Tuesday, October 27, 2009

Purity Organic Juice Ad: Wow!

Posted via web from Digital Anthropology

"Jimmy John's fuels your cowboy threesome"

Wow! Not sure this would drive foot traffic but hey, why not?

Posted via web from Digital Anthropology

Google Voice with your existing number

Browser Bookmarklet

View on TweetMeme

Want to come retweet and comment on any webpage? Drag this to your browser's bookmark toolbar, or read the detailed instructions.

Posted via web from Digital Anthropology

Michael Jackson-P.Y.T

PYT: In my top 3 Jackson joints

Posted via web from Digital Anthropology's

Friday, October 23, 2009

DirecTV's Chris Farley spot just feels wrong

DirecTV's Chris Farley spot just feels wrong

I've generally been a fan of the DirecTV ads by Deutsch with the actors breaking character from classic TV and movie scenes to deliver the pitch. But the series has gotten dicey with the introduction of dead celebs into the mix. Last October, we had the spot with with Craig T. Nelson and Heather O'Rourke from Poltergeist, which was unfortunate, given that O'Rourke (who played Carol Anne) died tragically in 1988 at age 12. Now, a year later (hey, Halloween's coming up again), we get this Tommy Boy homage, with Chris Farley and David Spade. Farley, of course, died of a drug overdose in 1997. The whole dead-celebs thing is a gray area in advertising. Sometimes it seems less off-putting than other times. But you know there's an issue when an ad finishes and you hear audible groans from around the room.

—Posted by Tim Nudd

Do you think they went too far?
I don't think so.

Posted via web from Digital Anthropology's posterous

MediaFreak:The Weather Channel adds a movie night

The Weather Channel, already working to expand beyond rain reports and beach forecasts, has decided to start airing movies on Friday nights. The first selection is an obvious one: The Perfect Storm with George Clooney and Mark Wahlberg, coming Oct. 30. Later, expect to see the documentary March of the Penguins, the thriller Deep Blue Sea and the snow-bound horror flick Misery. Not sure yet where this idea hits on the Richter scale (is it the meteorological equivalent of MTV dumping music videos?), but the area's fertile if the network keeps steering in this direction. There are boatloads of disaster-porn choices, like Twister, Poseidon, Waterworld, The Day After Tomorrow and the upcoming 2012 (basically anything Roland Emmerich ever shoots). A little something for the kids: Ice Age, Ponyo and Cloudy with a Chance of Meatballs. Classics like Singin' in the Rain and The Wizard of Oz. The list is endless, especially when you count all those global-warming shockumentaries from the past few years. Depends on how far the Weather Channel wants to stretch the definition.

I like the diversification move here as long as they stay true to their roots (insert cough...MTV)

Posted via web from Digital Anthropology's posterous

Google Analytics Now More Powerful, Flexible And Intelligent

Expanded Mobile Reporting: Google Analytics now tracks mobile websites and mobile apps so you can better measure your mobile marketing efforts. If you're optimizing content for mobile users and have created a mobile website, Google Analytics can track traffic to your mobile website from all web-enabled devices, whether or not the device runs JavaScript. This is made possible by adding a server side code snippet to your mobile website which will become available to all accounts in the coming weeks (download snippet instructions). We will be supporting PHP, Perl, JSP and ASPX sites in this release. Of course, you can still track visits to your regular website coming from high-end, Javascript enabled phones.

iPhone and Android mobile application developers can now also track how users engage with apps, just as with tracking engagement on a website. What's more, for apps on Android devices, usage can be tied back to ad campaigns: from ad to marketplace to download to engagement. Check out the SDKs and technical documentation on mobile apps tracking to get started. And coming soon, you'll be able to see breakout data on mobile devices and carriers in the new Mobile reports in the Visitors section!

It keeps going and going.........Game changer

Posted via web from Digital Anthropology's posterous

Volkswagen to Rely Solely on IPhone App for GTI Launch - Advertising Age - News

Of course, there is a real danger the automaker will miss many prospects using only one narrowly targeted marketing tool. But Tim Ellis, Volkwagen of America's VP-marketing, maintains it is a highly targeted strategy to directly reach the GTI customer, a tech-savvy, social-media activist who spends time on mobile devices, most often iPhones. "It's a homerun in terms of the demo overlap," said Nihal Mehta, CEO of local-search and networking app Buzzd.

In five years this will be a highly targeted approach for a majority of the population. Watch out traditional media

Posted via web from Digital Anthropology's posterous

Thursday, October 22, 2009

Logic+Emotion: You Might Be a Digital Anthropologist...

Some of the most forward thinking companies like IDEO have invested in hiring anthropologists,  people who combine an intuitive curiosity with a learned skill for observation and pattern detection.  These anthropologists come from all backgrounds, and the really good ones have developed methods and toolboxes for capturing behaviors in the hopes of uncovering the insights they are looking for.

Today, a big part of that toolbox has become the Web, which lowers the bar for curious people who can detect patterns but perhaps haven’t earned their formal degrees in the social sciences or have the experience of recording hours of behavior via A/V equipment.  But there is a catch.  You have to be willing to investigate, spend time in the virtual communities—you have to participate to some extent and you have to develop your own system for capturing data whether it be tagging via delicious, favoriting links or archiving media.

The big shift is that the new kind of “digital ethnography” I’m describing is there for those willing to do what it takes to uncover those insights.  No special degree or professional recording equipment required.  I’m fairly certain some company out there is going to tap into this idea of “direct engagement”—live interactions with real breathing people enabled by digital technology.  Could be video, text, audio or a combination of all three.  But I’m fairly certain that the small percentage of people who are experiencing it through networks such as Twitter are acting as collective canaries in coalmines signaling a desire for more live human connectivity vs. artificial intelligence. 

Posted via web from Digital Anthropology's posterous

Wednesday, October 21, 2009

The Ad Industry Needs Pull Its Head Out of its Ass and Grow a Pair - Adrants

If you roll over out of fear, you are handing the other person the keys to your ball sack to put it bluntly. If you're submissive and bend over all the time, you will never earn the respect of the aggressor. But if you stand up, pull your head out of your ass and fight for your ideas, you will become a peer rather than a spineless speck of wasted space easily slapped down by the aggressor...who in most cases is a giant dickhead and needs to be properly put in their place anyway.

So consider your new-found bravery and confidence a strategy unto itself: to eradicate the world of pontificating fucktards (as George loves to say) with false senses of superiority.

Posted via web from Digital Anthropology's posterous

The Ad Industry Needs Pull Its Head Out of its Ass and Grow a Pair - Adrants

It's not about the technology. It's about ideas. As an industry, many of us are overly caught up with the available bells and whistles we have at our disposal and we rush in just because they are cool. We forget the most important point of advertising. Aside from it's primary purpose of helping brands sell stuff, it's about the idea. The Big Idea as Phil Dussenberry (not Donny Deutsch) always said. Once you have the right idea, everything else is easy.

Posted via web from Digital Anthropology's posterous

Tuesday, October 20, 2009

Still Hating?

The season began with no Big East teams in either major top 25 poll. Most observers figured the league would be down after losing such stars as Pat White, Donald Brown, LeSean McCoy and Scott McKillop to the NFL.

But through the first half of the season, the Big East looks as strong as ever. This week, there are three teams from the conference in both major top 25 polls. That's more than the Pac-10, and the same number as the ACC and Big Ten. The league has a legitimate national championship contender in Cincinnati, which is No. 5 in the BCS standings. The Big East has gone 26-7 in nonconference games, and its .788 winning percentage is better than every conference except the SEC.

Posted via email from Digital Anthropology's posterous

The Content Factory, Sloppy as Hell

Thousands of other filmmakers and writers around the country are operating with the same loose standards, racing to produce the 4,000 videos and articles that Demand Media publishes every day. The company’s ambitions are so enormous as to be almost surreal: to predict any question anyone might ask and generate an answer that will show up at the top of Google’s search results. To get there, Demand is using an army of Muñoz- Donosos to feverishly crank out articles and videos. They shoot slapdash instructional videos with titles like “How To Draw a Greek Helmet” and “Dog Whistle Training Techniques.” They write guides about lunch meat safety and nonprofit administration. They pump out an endless stream of bulleted lists and tutorials about the most esoteric of subjects.

How to Give the People What They Want
Demand Media has created a virtual factory that pumps out 4,000 videoclips and articles a day. It starts with an algorithm.
The algorithm is fed inputs from three sources: Search terms (popular terms from more than 100 sources comprising 2 billion searches a day), the ad market (a snapshot of which keywords are sought after and how much they are fetching), and the competition (what’s online already and where a term ranks in search results).
Photo: Zachary Zavislak

Plenty of other companies —, Mahalo, — have tried to corner the market in arcane online advice. But none has gone about it as aggressively, scientifically, and single-mindedly as Demand. Pieces are not dreamed up by trained editors nor commissioned based on submitted questions. Instead they are assigned by an algorithm, which mines nearly a terabyte of search data, Internet traffic patterns, and keyword rates to determine what users want to know and how much advertisers will pay to appear next to the answers.

The process is automatic, random, and endless, a Stirling engine fueled by the world’s unceasing desire to know how to grow avocado trees from pits or how to throw an Atlanta Braves-themed birthday party. It is a database of human needs, and if you haven’t stumbled on a Demand video or article yet, you soon will. By next summer, according to founder and CEO Richard Rosenblatt, Demand will be publishing 1 million items a month, the equivalent of four English-language Wikipedias a year. Demand is already one of the largest suppliers of content to YouTube, where its 170,000 videos make up more than twice the content of CBS, the Associated Press, Al Jazeera English, Universal Music Group, CollegeHumor, and Soulja Boy combined. Demand also posts its material to its network of 45 B-list sites — ranging from eHow and to the little-known doggy-photo site — that manage to pull in more traffic than ESPN, NBC Universal, and Time Warner’s online properties (excluding AOL) put together. To appreciate the impact Demand is poised to have on the Web, imagine a classroom where one kid raises his hand after every question and screams out the answer. He may not be smart or even right, but he makes it difficult to hear anybody else.

The result is a factory stamping out moneymaking content. “I call them the Henry Ford of online video,” says Jordan Hoffner, director of content partnerships at YouTube. Media companies like The Atlanta Journal-Constitution, AOL, and USA Today have either hired Demand or studied its innovations. This year, the privately held Demand is expected to bring in about $200 million in revenue; its most recent round of financing by blue-chip investors valued the company at $1 billion.

In this industrial model of content creation, Muñoz-Donoso is working the conveyor belt — being paid very little for cranking out an endless supply of material. He admits that the results are not particularly rewarding, but work is work, and Demand’s is steady and pays on time. Plus, he says, “this is the future.” He has shot more than 40,000 videos for Demand, filming yo-yo whizzes, pole dancers, and fly fishermen. But ask him to pick a favorite and he’s stumped. “I can’t really remember most of them,” he says.

In an era overwhelmed by FlickrYouTubeWikipedia-BloggerFacebookTwitter-borne logorrhea, it’s hard to argue that the world needs another massive online content company. But what Demand has realized is that the Internet gets only half of the simplest economic formula right: It has the supply part down but ignores demand. Give a million monkeys a million WordPress accounts and you still might never get a seven-point tutorial on how to keep wasps away from a swimming pool. Yet that’s what people want to know. Ask Byron Reese.

Posted via web from Digital Anthropology's posterous