Thursday, March 27, 2008

Barefoot marathon runners meet their match

Nike has developed a marathon shoe that is intended to be thrown away after one race. However, the real story here lies in the weight of the shoe. Coming in at a whopping 9 ounces or roughly half a pound, one can hardly tell they are wearing a shoe at all. Given the fragile nature of the shoe it is deemed useless after 26 miles. Truly a wonderful display of innovation on Nike's part and a testament to the path in which technology continues to travel. And did I mention that it only costs $50.

Political Journalism and It's Nasty Little Secret

Throughout this historical presidential primary I’ve noticed underlying preferences among journalists while they stand by their claims of neutrality in the political arena. So I began to contemplate the implications for remaining neutral and upon further research found that the idea of unbiased political reporting grew from a tradition, and in my opinion, a harmful one at that. It turns out that as journalism evolved from a “less credentialed reporters” era into a well-oiled machine made up of certified observants, the common view was that the personal preferences of journalists’ would have an effect on the public. However, this ignorant concept of neutrality is having a far more negative effect on journalism than if the reporters were to make their preferences known.
Essentially, the current system is perpetuating a lie. Hidden amongst the news is the true opinion of most reporters and it’s evident to myself and millions of other Americans. It sends a message that the media is unauthentic and phony. We aren’t idiots. We know that it’s impossible to be immersed in a political campaign and not care who wins. Additionally, the attention that goes into uncovering reporters preferences steals attention from the political topics that really matter.
It is possible to report on political news in such a way that gives equal voice to both sides of the story, regardless of the reporters’ views. This is the foundation of journalism. So why does it not apply here? Because no one else is doing it. The fear of loosing viewership and readership is driven by the almighty dollar. If only large media syndicates would realize the overwhelming cry for authenticity amongst the American public and begin to report the whole story. Maybe then, could they offer the truth and let us decide right from wrong, rather than have us decipher the news in search for the true relevance. This new system would force reporters to prove that fairness is possible in every story and that the truth is the only thing that matters in journalism.

Friday, March 7, 2008

The celebrity plug at it's finest

The paparazzi captured this shot of our beloved British charmer, Hugh Grant, driving with a Carlsberg beer in his cup holder. Subsequently, the Copenhagen based brewer has seen a significant revenue spike after this photo, with added product call out, hit the streets and web. Carlsberg can't make a habit of appearing in possible DUI pictures but if it brought new consumers to the brand then good for them, right? Does it hurt the brand image? Is it unethical?

Thursday, March 6, 2008

I'll take the Jumbo AA recliner please

Imagine how delicate we would be if the furniture in our homes were constructed of eggs. For instance, the act of giving the toll attendant a dollar would be handled as though a baby chick were being passed off. Just take a moment to ponder how the materials around you dictate the way in which you move about in your world. Taking this a step further, do we "mozie" like the Japanese, the French, what about the American Indians? Furthermore, would basketball players benefit from furniture that required they jump six feet to get on? There's a whole world of possibilities. While odd, this approach could provide a new breed of human. So next time you plop on your couch think about how much better you could be if you were a nut job.