Wednesday, June 16, 2010

Keep the funny but put something behind it of value

“Marketers believe that they are in the propaganda and persuasion business. This worldview has them fixated on manipulating words and doing things right―right message, right name, right medium, right slogan, et al.―blinding them to the most important marketing question: Are we doing the right things?”

“You are not in the propaganda and mind manipulation business; you're in the innovation and happiness business. Follow the lead of Apple and Zappos. Resist the cognitive pull of communication and persuasion on your strategic thinking and do something meaningfully different that adds value to people's lives. You'll be happily surprised by the reaction, and by the results.” Tom Asacker

Posted via email from Digital Anthropology

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