Tuesday, June 10, 2008

Evolution or A Cry for Help?

Advertisers are looking high and low for new media to extend their reach and separate from all the clutter and listed here are four new methods of advertising that do just that. With that said, I think brands need to be careful not to diminish their brand equity, because as you’ll see below some of these methods are certainly questionable.

1.) Eye Level Marketing is placing large ads on employee uniforms. Given the potential to gain extra revenue from the deal, you can expect this to become a popular new medium. Potential venues to move first include: grocers, sports arenas, theme parks, electronics stores and drugstores.

2.) Given that US airlines are currently seeking additional revenue from nearly any source imaginable, perhaps it was inevitable that soon airliners will be wrapped in advertising messages. If done well I think this can be an effective touchpoint, however, I’m not so sure it’ll have a high reach.

3.) Benjamin Rogovy, president and chief economist of Front Door Enterprises, developed this system after realizing the enormous potential in the homeless persons business model, taking advantage of high volume traffic. However, I am fairly sure this is more disgusting than charitable so it’ll be interesting to see if it takes off. You can check it out at Bumvertising.com.

4.) Lastly, you have the sheep. I don’t want to devote much text to this because I think it’s spit in your face stupid but it is a good example of thinking outside the box, so kudos.

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