Friday, October 23, 2009

Volkswagen to Rely Solely on IPhone App for GTI Launch - Advertising Age - News

Of course, there is a real danger the automaker will miss many prospects using only one narrowly targeted marketing tool. But Tim Ellis, Volkwagen of America's VP-marketing, maintains it is a highly targeted strategy to directly reach the GTI customer, a tech-savvy, social-media activist who spends time on mobile devices, most often iPhones. "It's a homerun in terms of the demo overlap," said Nihal Mehta, CEO of local-search and networking app Buzzd.

In five years this will be a highly targeted approach for a majority of the population. Watch out traditional media

Posted via web from Digital Anthropology's posterous

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