Here's the deal:
When a Domino's ad or product placement shows up, TiVo users can click through with their remote controls to order pizza.
Or they can access an on-demand ordering screen through a TiVo menu. It's similar in theory to the deals that TiVo has with Fandango for movie ticket ordering or with Amazon.com for ordering products related to TV shows, except that you get a pizza and pounds.
"This is the first time in history that the 'on-demand' generation will be able to fully experience couch commerce by ordering pizza directly through their television set," Rob Weisberg, Domino's vice president of marketing, said in a statement. "You'll see a television ad for Domino's, and you'll click, 'I want it' through your remote. In about 30 minutes, your pizza will show up at your door." And then you won't just be a couch potato, you'll be a Digital Age couch potato.