The paparazzi captured this shot of our beloved British charmer, Hugh Grant, driving with a Carlsberg beer in his cup holder. Subsequently, the Copenhagen based brewer has seen a significant revenue spike after this photo, with added product call out, hit the streets and web. Carlsberg can't make a habit of appearing in possible DUI pictures but if it brought new consumers to the brand then good for them, right? Does it hurt the brand image? Is it unethical?Friday, March 7, 2008
The celebrity plug at it's finest
The paparazzi captured this shot of our beloved British charmer, Hugh Grant, driving with a Carlsberg beer in his cup holder. Subsequently, the Copenhagen based brewer has seen a significant revenue spike after this photo, with added product call out, hit the streets and web. Carlsberg can't make a habit of appearing in possible DUI pictures but if it brought new consumers to the brand then good for them, right? Does it hurt the brand image? Is it unethical?
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3 comments:
Why is Hugh Grant drinking the Natty Light of Europe?
She's ugly. He could do so much better.
If she is anything like Hugh's past dalliances "she" could really be a "he" dressed as a "she". Yikes!
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