The paparazzi captured this shot of our beloved British charmer, Hugh Grant, driving with a Carlsberg beer in his cup holder. Subsequently, the Copenhagen based brewer has seen a significant revenue spike after this photo, with added product call out, hit the streets and web. Carlsberg can't make a habit of appearing in possible DUI pictures but if it brought new consumers to the brand then good for them, right? Does it hurt the brand image? Is it unethical?